Groen licht voor Porsche Brasil
Met de opening van Porsche Brasil in São Paulo beschikt Porsche over de eerste eigen importorganisatie in Latijns Amerika. De import van een 911 GT3 markeerde de officiële start van de nieuwe Braziliaanse vestiging.
Porsche has opened a subsidiary in Brazil. A 911 GT3 is the first car to be imported into the country.
It is the company’s first own importer organization in Latin America, thus increasing their worldwide subsidiary network to 18 locations. ‘Porsche Brasil’ is headquartered in São Paulo and has just imported its first vehicle.
In order for their operations to start on a high note, the first car imported by Porsche Brasil was a 911 GT3. The two-seater coupé with a six-cylinder boxer engine generates 350 kW (475 hp, Combined fuel consumption: 12,4 l/100 km; CO2 emissions: 289 g/km), accelerates from 0 to 100 km/h in 3.5 seconds.
As part of the personnel buildup, Porsche Brasil has appointed Mariana Roméro as Public Relations Manager. Romero has a degree in Public Relations by Cásper Líbero University, and a degree in Event Technology by Anhembi Morumbi University, both in Sao Paulo.
After living in London for some time, she worked in the movie industry in Brazil and gained automotive experience as a member of the Corporate Communications team of BMW Group Brazil. In 2005, she was awarded by the Brazilian Public Relations Association (Associação Brasileira de Relações Públicas, ABRP) for running one of the best communication projects in the country.
Matthias Brück (44), the designated CEO of Porsche Brasil, says about the appointment: “I am very happy that Mariana has joined the Porsche team in Brazil. She will support our team with the opportunities and challenges we have before us. Porsche is a brand that sells dreams, sportiness, and unique experiences. I have no doubt that the Brazilian market still has a lot left to be explored by our company and Mariana Romero will do her part to further improve the positive perception of the Porsche brand in Brazil.”
About Porsche Brasil
Currently Porsche’s dealership network in Brazil includes seven Porsche Centres. The Porsche dealerships in São Paulo, Rio de Janeiro, Porto Alegre, and Curitiba are fully owned and managed by Stuttgart Sportcar. In Brasília, Ribeirão Preto, and São José do Rio Preto the brand is represented by Eurobike.